The idea for Style Sportif came to Joanna Betts whilst training for the London Marathon in 2014. After sustaining an injury Joanna needed to find a pair of compression leggings to wear on race day. Despite searching both online and in major sportswear retailers, Joanna couldn’t find any compression leggings that were both technical and stylish.
This experience training for the marathon made Joanna realise how important it was to her to both look and feel good when working out. Like many women, Joanna’s fitness and workout journey had become an intrinsic part of her lifestyle, and she wanted her gym clothes to be a reflection of that.
Although there were many mainstream brands in the market, Joanna struggled to find a website that offered her a curated choice of premium fitness brands, and after discussing her problems finding a one stop shop for stylish workout gear with her friend Jemma Bolt, the idea for Style Sportif was born.
Jemma’s background as co-founder of styling company Bang Tidy Styling made her the perfect co-founder for Style Sportif. Jemma has previously worked as a buyer for a high-end, award winning retailer, and continues to work as a presenter hosting high profile events such as The British Olympic Ball and Vogue’s Fashion Night Out. She has styled projects including music videos, commercials, editorials and VIP red carpet dressing as well as one-to-one personal styling and wardrobe makeovers. Jemma has dressed the likes of Team GB’s Olympians, and worked with a wide variety of big brands on key advertising campaigns, so she really understands products and trends.
By combining Jemma’s eye for fashion and Joanna’s passion for exercise, they set out to source the most fashion-forward and stylish activewear brands from around the world, providing their customers with a one stop shop for both the best of mainstream and up and coming sportswear brands. This curated collection of activewear bridges the crossover between gym gear and everyday wear, without compromising on style or performance.
They hope you love the selection of products available on Style Sportif as much as they do!